Advance Certification in Digital Marketing using Generative AI

What you will learn:

• Understand what AI/Chat GPT is and how you can get the best from
• Identify Best practices
• Chat GPT to Supercharge your Marketing Research
• Create Amazing prompts for Marketing: Ten essential rules
• Complete case study to implement straight away
• Think like a Prompt designer

Module 1: Introduction to Generative AI

• Understanding the Role of ChatGPT in Marketing

• Benefits of using Chatgpt within Marketing

Module 2: AI and Machine Learning Foundations

• Introduction to AI and Machine Learning

In the dynamic fields of machine learning and AI, staying updated is essential. It empowers professionals to apply new techniques and best practices, explore cutting-edge methods, and actively contribute to the evolution of models like ChatGPT. This continuous learning ensures adaptability and innovation in these rapidly advancing domains.

1. Introduction to AI and Machine Learning
2. Why does this feel familiar?
3. How has it been applied so far?

Module 3: Prompts, How to, and Explorations

• Getting Started with ChatGPT: The Tips for Great Prompts
• How to Create Amazing Prompts: 10 Essential Rules

1. Start with an action word: Can you and Create
2. Give more detail
3. Give it a role
4. Use references
5. Use double quotes for emphasis
6. Give clear guidelines

Module 4: Generative AI Prompts to Maximise Your Marketing

• Generate Amazing Content, Social Media Posts, Customer Support

• Generate Personalized Recommendations, A/B Testing, Lead Generations

Module 5: Chatgpt to supercharge your Market Research

• Speed Up your Marketing Research: From Buyer Personas to Competitors Analysis

1. Gather and showcase data that is publicly available
2. Developing Buyer Personas
3. Identifying Competitors

• Discover New Marketing Opportunities

1. Differentiation from competitors
2. Competitive advantage
3. Value perception
4. Targeted marketing
5. Brand identity and recognition
6. Adaptation to changing market trends

Module 6: Mastering Marketing Automation and AI

• Fundamentals of Automation and AI:

Grasp the basics of marketing automation and understand the transformative impact of AI in marketing strategies.

• Data-driven Insights:

Learn to efficiently manage and analyze data using automation tools and derive actionable insights with AI.

• Personalization and Optimization:

Implement AI for dynamic content creation, behavioral targeting, and campaign optimization techniques.

• Ethical AI in Marketing:

Discuss the ethical considerations in AI, explore real-world case studies, and anticipate future trends in marketing automation and AI.

Module 7: Capstone Project

• Applying ChatGPT Integration in a Real-World Digital Marketing Scenario

• Presenting and Analyzing Project Outcomes

Course Benefits:

• Hands-on experience with ChatGPT in Various Digital Marketing Scenarios

• Customizable Templates and Resources for Efficient Implementation
• Expert Guidance and Feedback Throughout the Course

• Networking Opportunities with Peers and Industry Professionals